Facebook acquires studio behind Roblox-like Crayta gaming platform

The Facebook company has purchased the studio behind the Crayta gaming platform that is similar to Roblox. Gaming platform will integrate the toolset of Crayta’s game platform into its own cloud platform, Facebook Gaming, after Facebook acquires Unit 2 Games, a studio behind the Roblox-like Crayta game platform.

The company has been making plenty of one-off acquisitions of virtual reality studios in recent months, but today it announced that they are acquiring something with broader ambitions — a platform that allows game creators to create their own games.

Facebook acquires studio behind Roblox-like Crayta gaming platform
Facebook acquires studio behind Roblox-like Crayta gaming platform

In a recent update, Facebook announced that they were going to buy Unit 2 Games, a company that builds a platform called Crayta. In the same way as some other platforms, it is built on the Unreal Engine and offers users a more straightforward creation interface as well as the ability to discover and connect with other users. Keeping a close eye on new monetization models like Battle Pass seasons, Crayta has been able to corner its own niche and foster a Fortnite-like atmosphere through its monetization mechanisms.

Just over three years have passed since Unit 2 was founded, and Crayta just launched in July of this year. Due to the studio’s deal with Google’s cloud-streaming platform Stadia, the game may not have had the same audience as it would have had if it had launched on the Epic Games Store as it would have on Google’s Stadia.

There is a feeling that the title has been designed for the lightweight nature of cloud-gaming platforms, where users can share access to games with others just by connecting them via a Facebook link, and Facebook seems keen to use Crayta to push forward their own gaming initiatives in the future.

It has been demonstrated that Crayta has taken advantage of the current technology of cloud streaming in order to make game creation more accessible and easier. Facebook Gaming’s VP Vivek Sharma wrote in an announcement post that the company plans to integrate Crayta’s creation toolset into Facebook Gaming’s cloud platform in order to give users new experiences on Facebook instantly.

As part of the acquisition, the entire team will join the company, even though the financial terms of the deal have not yet been disclosed.

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